Small business owners often miss how critical receivables management is to maintaining cash flow and controlling costs.

There are several strategic ways to go about this:

Reducing days sales outstanding (DSO).  In my last blog, I talked about how to calculate the valuable DSO number.  The most important thing you can do is start measuring your DSO regularly and consistently.  Decreasing your DSO can free up more cash than you realize.  Increases in your DSO can mean your customers are less satisfied than they were before.  UPS, the shipping company, calculates DSO by customer.  If they see a downward trend they immediately make a customer service call.

Your AR department is your most important customer service team. They are always dealing with your customers’ money and people are sensitive about money, even in a business situation.  Developing the skills within your organization to take the emotion out of the AR process improves customer service.  Every aspect of the sales cycle from order to collection is influenced by customer service.  Recurring sales are often influenced by customer relationships; your AR department can cost you if it is not professionally monitoring and managing collections and customer relations.  More often than not, the small business owners we talk to feel they should make the collections calls themselves.  We feel that this is not a best practice – more about that in an upcoming blog.

Carefully reevaluate the assumptions behind your AR to collections policies. You may never make collections calls before 60 days because you assume your customers will be offended if you follow up before then.  Would your aging improve if you made calls at 15 days to verify receipt of the invoice?  Most non-payment is due to a dispute. The sooner you know about disputes, the more quickly they can be resolved, reducing the negative impact on your cash flow.  What other assumptions are keeping you from successfully converting receivables to cash effectively?

Get creative. You know your business better than anyone.  What can you do to decrease accounts receivable overhead and processing costs?  Can you standardize price lists and proposals?  Are you requiring written quotes?  Can you standardize collection strategies by type or value of customer?  Are you able to process alternative forms of payment?  Is there any way to reduce sales cycle time?

Improving your AR management can lead to significant financial gains, something everyone wants for Christmas.

Let’s face it, cash is king.  As a business owner, you know it is in your best interest to collect outstanding receivables as quickly as possible.  Quickly turning sales into cash allows you to put the cash to use again to reinvest and make more sales.  So which accounting calculation is your friend in helping you see if you are being effective at bringing money in?  DSO or Days Sales Outstanding is the most widely used measure of back office efficiency by credit executives.

Without boring you like Charlie Brown’s teacher, I will explain why knowing it can ultimately help you improve your cash flow in the future and, then, let’s get to the meat of how this little equation works.

Why do you care about DSO?

When used consistently, this calculation can help you answer a variety of questions such as:

  • What is the effectiveness of my credit and collection policies?
  • Are my credit terms in line with competitors?  The Credit Research Foundation (CRF) does a quarterly study, the National Summary of Domestic Trade Receivables (a.k.a., the DSO Survey), that is an examination of the condition of AR for U.S. companies. The results of the complete study are available to CRF members and those participating in the survey.
  • Are my collections procedures successful in meeting my goals?
  • Is my customer base risky?
  • What is the real reason for the changes within my receivable balance?  Was it a fluctuation in sales during that period, or are promotional discounts, seasonality or selling terms making the impact?

Unleash the DSO.

Days Sales Outstanding expresses the average time, in days, it takes your company to convert its accounts receivables into cash. There are several ways to calculate DSO.  Each method for calculating DSO (outlined below) has its own strengths, and each is based on what might be called the Standard DSO formula. The key to making effective use of any of these tools is consistency.  Select the method s that work best for you and stick with them.

  • The Standard DSO calculation provides an average (aggregate) time in days it takes to convert accounts receivables into cash. It should be tracked over time and compared to previous company results or industry/competitor benchmarks

DSO = (Ending Total Receivables / Total Credit Sales) x Number of Days in Period

  • Best Possible DSO utilizes only your current (non-delinquent) receivables to calculate the best length of time you can achieve in turning over receivables. It should be compared to the standard calculation above, and be close to your terms of sale. The closer your standard DSO is to your best possible DSO, the closer your receivables are to your optimal level.

Best DSO = (Current Receivables / Total Credit Sales) x Number of Days

  • True DSO calculates the actual number of days credit sales are unpaid by tracking individual invoices to the month of sale.

True DSO = (invoice amount / net credit sales for the month in which the sale occurred) x number of days from invoice date to reporting date

Of course, if your DSO shows it is time to reign in those receivables, there are several strategic ways to go about this.  We’ll delve into that next week . . . to be continued . . .

Recently, Dan Drechsel wrote a guest blog article on Small Business CEO.  Below is an excerpt.  To view the entire article, please go to http://www.smbceo.com/2010/11/29/bad-habits-funding/

By Dan Drechsel

It’s common for small businesses to slip into bad habits that limit their ability to get funding.  From unscreened customers to generous payment terms, here are some of the most common reasons lenders will not loan to small business owners.

1. Not putting profits back into the business

When you hear these pleasant words from your accountant, “You should take a draw before the end of the year,” think again.  Building equity in your business has a positive impact on your ability to get funding.  A lender always looks at your debt-to-equity ratio.  The more equity you have, the better your ratio.  If you believe you will be able to grow the business next year, and will need financing to make it happen, manage your debt-to-equity ratio as carefully as you manage your personal taxes.

Good habit:  Keep your business solid by re-investing to support growth.

Check out Dan Drechsel’s entire guest blog article by visiting: http://www.smbceo.com/2010/11/29/bad-habits-funding/ on Small Business CEO.

By Jeff Guldner

Often, small business owners will ask why lenders require them to sign a personal guaranty, especially when the lender also requires the business to pledge all or substantially all of its assets as collateral. The reasons are somewhat inter-twined, but the short answer is that it is a function of risk and the fact that most small businesses are also closely held and controlled.

As a rule, small businesses are riskier ventures than large businesses. In fact, the failure rate and default rate of a business increases as its size decreases. Said another way, size does matter. This is one reason why the lender will require a backup or secondary source of repayment in the form of a PG.

Another reason is that the small business is often closely held by one person, a family or several partners and is therefore simply an extension of the owner(s) and their lifestyle. The owner has absolute control of the business, being able to affect all decisions that impact the success or failure of the company, including strategic direction, policy making, management, capital structure, asset sales, liquidation and owner’s compensation. A PG is a show of confidence by the owner that the decisions being made are with an eye toward being sound financially and with the interests of creditors also in mind.

Finally, when a small business is no longer viable, the lender and other creditors are more likely to be repaid if the owner remains actively engaged in the orderly wind down or liquidation of the business. The owner can maximize asset sale or liquidation values as opposed to “throwing the keys to the bank.” The lending community often refers to this phenomenon as “aligning the interests of the owner with those of the lender.”

A logical follow up question is what needs to happen to negate the need for a PG in a small, closely held business. The short answer is that it probably won’t happen as long as the business remains small and closely held, given the reasons above. However, at some point lenders will not require a PG and factors influencing this decision are not only size and ownership structure but also the financial wherewithal of the company, collateral coverage, and depth and breadth of the management team. While not a true substitute for a PG, lenders may rely on financial and other covenants, as well as, asset based lending arrangements to control their lending risk. It is generally accepted in the marketplace that lenders will require PG’s on all closely held businesses and that getting a lender to move off this requirement becomes less likely the smaller and more closely held the company is.

To summarize, PG’s will be required from the controlling owner(s) in most all cases where you have a small, closely held business for the simple reasons that smaller businesses are generally riskier than larger ones and that the small business is considered an extension of the individual controlling it and therefore that person should be financially responsible for it. In the event the business suffers financial distress or fails, the continued involvement of the controlling owner in facilitating an orderly wind down or liquidation of the business generally results in a more favorable outcome for the creditors.

*A personal guarantee is an unconditional promise to pay, made by the individual owner, in the event of default or the inability to pay by the business.

Jeff Guldner has over 30 years of experience in credit risk assessment and management for major lending institutions. Guldner is the Chief Credit Officer for Ftrans. Ftrans combines accounts receivable management with affordable access to funding – providing small and medium-sized businesses the cash they need to take advantage of market opportunities and grow.

Consider this:

Surviving in today’s economy is dependent upon one thing: getting paid.   Many small to mid-sized B2B companies are failing not because of a decline in sales, but because they do not have the cash-on-hand to survive if their customers fail to pay. In this economic climate, business owners have to plan for the worst in terms of their own finances, as well as take their customers’ financial situation into consideration.

It generally takes a small business 56 days to get paid by its customers. For a company selling $20,000/week, that’s eight weeks of sales outstanding, which equals $160,000 in untouchable assets. What would the difference be for a company of this size if, instead of risking that amount, it could have guaranteed access to 90% of that capital within 3-4 days rather than 7-8 weeks?

The economic crisis has affected almost every sector of the US economy but there are a few steps B2B companies can take to protect their businesses from losing money this year.  Business owners should take into consideration the credit worthiness of their customers before making sales and have a backup plan in place to prevent a loss in revenue from buyer bankruptcy. In today’s market, it’s important to understand the consequences of the business relationships keeping a company afloat and although it’s possible for companies to grow under these circumstances, having an added layer of protection certainly helps.

One increasingly popular way for SMBs to protect themselves from being subject to a customer’s failure to pay is by AR Outsourcing.   Here’s some background on how AR outsourcing works and the implications it could have on the health of a company:

 

Know Who Your Customers Are

Business that use AR outsourcing should implement an underwriting and credit verification process before verifying invoices so that businesses immediately have a transparent look into the creditworthiness of their customers. As a business owner, having this insight helps you avoid selling to someone who might not pay on time – or at all.

A business’ credit management provider should also maintain an ongoing credit monitoring system with its customers to help establish a credit policy that includes trade credit limits and payment terms. Having an understanding with customers about the extent to which you will lend helps ensure a healthy business relationship and protects against unpaid invoices.

 

Put the Burden on Someone Else

Similar to a B2C company accepting a credit card for payment, AR outstourcing puts the invoicing burden on the credit provider. By working with financial institutions, the credit management vendor borrows against your AR, takes on the debt and provides you with the capital upfront. In some instances, businesses get paid in as few as four business days, which eliminates the hassle of slow paying customers while also increasing a business’ cash-on-hand.

 

Businesses Have More “Insurance”

By outsourcing AR, businesses are often guaranteed a certain percentage of each sale, thus providing “insurance” for their invoices. In addition, in the event that a customer does go bankrupt, the business is protected and will still get paid. For certain credits, credit insurance backs each sale for up to 90-100% of the amount of the sale made.

 

By: As founder of FTRANS, John B. Hayes brings over 30 years of experience in developing technology-based companies that help businesses manage their finances.  John was also co-founder and president of the company that built Peachtree Software products, the first microcomputer accounting software.  He recently published a book entitled, “Use the Credit Crisis to Grow Your B2B Business: A Proven Strategy for Enduring Competitive Advantage and Business Growth, Especially in Times of Crisis or Recession.”

 Ftrans combines fast and affordable access to funding professional with receivables services – providing small and medium businesses the business line of credit they need to grow and take advantage of market opportunities.  Liberating you from funding challenges and receivables hassles.

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