Sramana Mitra writes about FTRANS on her Deal Radar blog today.  Deal Radar highlights the details and marketing opportunity of emerging companies to watch.  The article outlines the history of both John and Dan, explains how FTRANS works, and the FTRANS target.

On of the most interesting parts is an explanation market opportunity for FTRANS:

“The total addressable market for FTRANS is made up of SMBs in the US with annual sales under $200 million. These businesses sell more than $8 trillion goods and services to other domestic businesses and governments annually and self-fund these transactions at $1.2 trillion, annually. Firms with over $200 million in sales have greater access to reasonably priced capital and can operate credit systems for just about 2% of sales while smaller firms may spend 3%-5% to operate credit systems. FTRANS sees an opportunity to move this financing to financial institution, such as banks and thereby facilitate more efficient access to capital for SMBs.”

The article notes that there were $8 trillion in sales for companies that could significantly benefit and grow from the FTRANS product offering.